Archive for the ‘Latest Websites’ Category

Central Motel in Port Fairy gets a Website Makeover

Peter and Linda from the Central Motel in Port Fairy recently engaged us to give their old website a makeover. The usual goals:

  • Make a Good Presentation of their Accommodation, Central Motel is an attractive accommodation with a great location in Port Fairy. It was easy to make improvements to the old website simply using new images and layout.
  • Improve Search Engine Results, keywords like Great Ocean Road and Port Fairy have been emphasized along with basic terms like accommodation and motel.
  • A Flexible Website that can be easily Managed, we’ve used BurgundySky again to make this website as it consistently provides great results.  We’ve used Google Maps, embedded video hosted on YouTube and Online Booking to simplify sales.
Central Motel in Port Fairy

At the same time we updated their website, we also looked at inbound links, additional sales channels and opportunities to improve online bookings.

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Alice Springs Airport Motel Gets New Website

Airport Motel in Alice Springs recently engaged Web Reservation Systems to set up a new website and develop Internet Marketing strategies that would help to attract more bookings.  Gary and Karen wanted a website that was fresh and fun looking to reflect their business and the work they’ve done to renovate and improve. At the same time we’ve been working on websites, we’ve been updating their Local Business Listing in Google, developing Global Distribution options to attract inbound tourists and travel agents and working with local agents to develop new sales channels.

Airport Motel in Alice Springs

Alice Springs Airport Motel offers affordable accommodation in the heart of the Northern Territory. Whether you’re flying in to Alice Springs to tour Uluru (Ayers Rock) or driving through Australia’s Red Centre for business or pleasure – the Alice Springs Airport Motel has the well appointed accommodation conveniently located 5 minutes from the town centre.

All rooms are fully air-conditioned with all the amenities. Our Standard first floor rooms with balcony views of the MacDonnell Ranges and we offer interconnecting rooms for families and friends. Premier rooms have courtyard gardens. Relax by the pool and barbeque area after a day of exploring the many natural wonders of ‘The Alice’.

Airport Motel has a Tour Desk staffed by locals happy to share their knowledge of the local area and major attractions such as Uluru (Ayers Rock), Kings Canyon, Historic Hermannsburg with one of Australia’s oldest missions, Alice Springs Desert Park and the Alice Springs School of the Air. We can provide transfers to town, the railway station and airport.

Airport Motel in Alice Springs: phone +61 8 8952 6611 for international calls or Toll Free 1800 896 124 for calls inside Australia.

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New Website for Goulburn Motel – Lilac City Motor Inn

Lilac City Motor Inn – a motel in Goulburn NSW; has just added a new website using Burgundysky’s latest free-form template.  This template is slightly different from the others because you have a wider array of design options.  You can set backgrounds, widths, navigation styles, banner images and site images.

Lilac City Motor Inn has engaged us to build a website, as well as working on local search optimization – hope to see it coming up soon at the top of search results. With any new website, it requires some work to develop links and get the Search Engines to index pages and rank them in results.

I just happened to be passing Goulburn, so I made a ‘quick and dirty’ video with my camera.  The sound could be a lot better.  We’ll probably upload a better video when we get one.  I’ve both embedded this video object on the home page and linked it to the motels Local Business Centre.  Adding an embedded element is said to give a web page better search results and certainly it helps wth ranking in Google Maps.  I’ve also Geo-located the video in YouTube so that it will display for Google Earth.

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Driftwood Strahan Villas gets a New website

We’ve just set up a new website for Driftwood Strahan Villas on the West Coast of Tasmania.  I find it interesting to build websites for places like Strahan because the more you learn about what to see and do, the more you realize Australia is an amazing place.

Strahan is located on Macquarie Harbour, which turned out to be 6 times bigger than Sydney Harbor.  The area is World Heritage Listed with amazing cruises on the Gordon River, Old Railway lines with Steam Engines, wild stretches of beach, and islands with wild tales from the convict days when they were building great ships from the Huon Pine.  Strahan looks like a very cool place to go.

The website follows a pattern that we’ve found to work well.  One item we added for this was an embedded like to a Live Webcam Overlooking Strahan.  That seems to have worked well.  The camera is a project funded by the local tourism organization and it gives the website visitor a great feeling for being in Strahan.

This website is built using BurgundySky.  It will give the owners a website they can self-manage as their motel changes. The property is very new and has been winning a lot of awards for being Environmentally Friendly.  They also have an interest in promoting Tours and Activities in the area, so they may be adding new pages to help their neighbor businesses.

One of the challenges with this website was finding the right keywords: is it a Motel, or Holiday Units, or Self-contained Apartments, or Self catering Cottages, New Affordable Accommodation in Strahan Tasmania – well I guess it is all of the above. Hopefully, people looking for a great place to stay will find the website.

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Zero Inn Motel in Nhill Victoria

We’ve recently added a new website for the Zero Inn Motel in Nhill. It uses a simple template system with links to check availability.

The Zero Inn is a Comfort Inn and they want to build up their direct branding so that guests can book direct. We’ve found the same need for many chain motels. Both Best Western and Comfort Inn have good website marketing, but they tend to drag all guests in through their corporate systems which can delay cashflow as payments go through the group. Costs can also be higher for bookings processed by the Groups.

Previously, Zero Inn had no website at all. After the website was turned live, we updated their Local Business Centre in Google and found generic searches like motel in Nhill displayed them immediately at the top of results based on maps…. Got to love that!

It will be interesting to see how the website goes. They have already received bookings. Accommodation in Nhill Victoria is not the most competitive term.

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Cootamundra Motel Website for Southern Comfort Motor Inn

We’ve just added a new website for Southern Comfort Motor Inn in Cootamundra NSW. This one uses a black background which seems to make the image pop off the screen.

Again, we were able to get this one up and indexed by Google for generic terms like ‘motel in Cootamundra’ within a week. It is hard to know whether that is just because the accommodation websites in Cootamundra are not well organized or that we just did a really good job.  I like to think we did good!

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Country Roads Motor Inn Narrandera NSW

Recently added a new website for Country Roads Motor Inn Narrandera, which has done very well with search engines. It looks like adding a new website to Google Local Business listing for a small town in Australia will place the website very quickly towards the top of search results.

Mick provided some good images from the visitor info centre in Narrandera as well as some pictures he has taken and they seem to bring together a good snapshot of what the property and town has to offer.  So far so good!

Any comments on this website would be welcome. If you’re looking for clean and friendly accommodation in Narrandera, please visit their website.

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