Central Motel in Port Fairy gets a Website Makeover

Peter and Linda from the Central Motel in Port Fairy recently engaged us to give their old website a makeover. The usual goals:

  • Make a Good Presentation of their Accommodation, Central Motel is an attractive accommodation with a great location in Port Fairy. It was easy to make improvements to the old website simply using new images and layout.
  • Improve Search Engine Results, keywords like Great Ocean Road and Port Fairy have been emphasized along with basic terms like accommodation and motel.
  • A Flexible Website that can be easily Managed, we’ve used BurgundySky again to make this website as it consistently provides great results.  We’ve used Google Maps, embedded video hosted on YouTube and Online Booking to simplify sales.
Central Motel in Port Fairy

At the same time we updated their website, we also looked at inbound links, additional sales channels and opportunities to improve online bookings.

About Mark

Founder of Web Reservation Systems, focused on helping businesses in the Australian Accommodation travel sector get more value from Internet Marketing. Originally, we opened up in 2001 as a supplier of Front Office Software linked to Online Booking facilities. That allowed motels and hotels to add booking buttons to their websites as well as sell through Global Distribution Systems. You could say this was an early 'Channel Manager' because it allowed the property manager to simply control price and availability for a diverse array of wholesale and retails websites. Next, we started building websites to profile our customers (Australian Holiday Guide). That lead to building websites for customers as a favour. Now do about 80 websites a year using BurgundySky and Joomla. For small businesses I recommend using BurgundySky as it is very easy to start and manage. Joomla is also great, but harder to install and maintain for a small business. Our web design business is based in Byron Bay, NSW. Byron Bay is a great place to live and work. I have 2 kids (15 and 17) who are both born here and my wife, Shobhan Oliver) is a successful artist.
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