Biloela Countryman Motel has a basic issue where their website after years of being first on Google search has dropped off the first page. While one would like to say, “Yes I can fix that” in fact you can never guarantee search engine placement. All you can really do is try to make updates to web pages that emphasis important keywords:
- Use Keywords in Page Titles,
- Add Keywords to the Text with particular interest in the first paragraph,
- Add Alt Text and Titles to images using Keywords
- Use Rich Snippets to tell Google Places your exact Location
Of course, the other basics are to work on inbound links from Authority websites like your local Chamber of Commerce, Visitor Info Centre, ATDW, as well as locality websites like Yelp.com.au, Aussieweb.com.au, Hotfrog, Truelocal and others.
Countryman Motel uses BurgungySky as their website CMS. There are some limitaions with this system in that you do not have the option to use search engine friendly urls, but so far that has not stopped most websites from ranking well.