Cycle Tourism and How Communities Can Build Visitor Numbers and Income

I was really impressed to read that Minnesota has created a billion dollar industry around cycling. Promoting Bicycle TourismThey are seeing more income from Cycling that other popular sports, which is amazing when you consider there would be a short season for Cycling in Minnesota compared to a place like Australia where you might cycle year around.

So, what are they doing? First, they’ve created a group that connects many government and industry people. That then helps them marshal forces to get ‘real’ things done:

  • Routes and Signage
  • Support – Places to Stay, maps, shelters
  • A knowledge base with a website and specially designed mapping that can be used from a mobile phone

As a web guy, I often get caught in the trap of thinking all the website stuff is really important. While it certainly can be a good way to present ideas and knowledge – the fact remains that having routes that are supported with good surfaces, signage and places to stay along the way is really what counts. But, here is the website > http://www.pedalmn.com/ for which I think they have done a very good job.

Promoting Cycle Tourism

Doesn’t that look like a way to get out and enjoy nature!

About Mark

Founder of Web Reservation Systems, focused on helping businesses in the Australian Accommodation travel sector get more value from Internet Marketing. Originally, we opened up in 2001 as a supplier of Front Office Software linked to Online Booking facilities. That allowed motels and hotels to add booking buttons to their websites as well as sell through Global Distribution Systems. You could say this was an early 'Channel Manager' because it allowed the property manager to simply control price and availability for a diverse array of wholesale and retails websites. Next, we started building websites to profile our customers (Australian Holiday Guide). That lead to building websites for customers as a favour. Now do about 80 websites a year using BurgundySky and Joomla. For small businesses I recommend using BurgundySky as it is very easy to start and manage. Joomla is also great, but harder to install and maintain for a small business. Our web design business is based in Byron Bay, NSW. Byron Bay is a great place to live and work. I have 2 kids (15 and 17) who are both born here and my wife, Shobhan Oliver) is a successful artist.
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