I came across this today while looking for something else – How to create a “My Map” in Google Maps. The purpose of MyMaps is to make it easy to create personal content related to Google Maps. In the video, they show examples of making a walking tour of San Francisco.
In the accommodation industry there would be a lot of ways a map could be useful – walking trails, tourism features, pictures of the area, recommended restaurants, etc. The possibilities are limitless.
But, what’s the point? Why bother doing that when you could do other things? Is it better to create things that are made public, or keep them private for our own personal use?
- Better Ranking in Regular Google Maps – Recently, I uploaded a MyMap for Golden Chain Motels. I uploaded the location of every Member with some images, links to the Member’s Page on Golden Chain Motels website and a link to make a booking with a source id to tell us when the booking came from Google Maps. The result was surprising. We started getting bookings and we noticed the Motels seemed to show up higher in ranking for their individual search results.
- Interesting User Content – it seems pretty clear that we can upload some interesting material that can later be linked to our websites. That’s always good. While we want to rank high and sell more – we also want to create a good impression.
Have a look at the video to see how easy it is>
Let me know if you make anything with this because it would be interesting to highlight examples.