Location, Location, Location
The old saying holds true for website optimization. Accommodation is always very location specific, but what do you do when a location shares a common name with other popular destinations around the world? How does this affect our websites ranking when people do a generic search to find us?
- Swansea Motor Inn – motel in Swansea Tasmania
- El Toro Motor Inn – accommodation in Liverpool NSW
- Portarlington Beach Motel – motel in Portarlington Victoria
- Stephanies – Bed and Breakfast in Williamstown, Victoria
- Mid City Court Motel – motel in Horsham Victoria
In all these cases, searches with the city name lead to other locations. In some lucky examples, the websites still come up on top, but when you are up against cities with hundreds of accommodation suppliers it makes it all the harder to get top search ranking.
To combat that problem, you need to realize it’s also apparent to the person searching that all the results are for the wrong place. So, they are going to refine their search result by adding the state or country to qualify their query. Now, you need to make sure you’ve optomized your location because Google will start showing results for the qualified search.
How Do You Qualify Your Location?
There are some basic steps everyone should take to assure Google knows your location.
- Use it in Page Titles,
- Put your address at the base of every page,
- Use Google Webmaster Tools to set your location,
- Use Google Local Business Centre to manage your map location,
- Try to get a domain that identifies your country. For Australia, our domains end in .au
- Host your website in your own country
- Use inbound links, like the ones above, to communicate your location through keywords. Google uses the anchor text from those links to determine what those websites are about.
If you’re the Countryman Motel in Biloela you probably don’t have to worry about people finding the wrong Biloela, but you certainly won’t go wrong doing good optomization.