I’ve been working with Jill Butterfield, owner of Bear Gully Coastal Cottages in Walkerville Victoria for many years. I’ve always been fascinated by her business because it looks like such a nice place to stay. Recently Jill mentioned that she was feeling the impact of the ‘economic slowdown’.
Jill went to a Travel Show in Sydney and had the devil of a time with agents because none of them knew the geography of Victoria well enough to understand where she’s located. If I wasn’t in this business, I wouldn’t know either. Bear Gully Coastal Cottages are located between Walkerville and Cape Liptrap. They are beach front on the Waratah Bay looking across the water to Wilsons Promontory. The Region is known as Gippsland.
In fact, Wilsons Promontory is an amazing National Park on a peninsula that is Australia’s Southern Most Point (not including Tasmania or other islands). It is about 2 1/2 hours by car from Melbourne. It is one of those Australian Destinations that is spectacular, amazingly beautiful, pristine nature, etc, etc. But, few people know about it.
Finding one of these great places can make for a very rewarding holiday. Figuring out how to do the marketing to get found is a nightmare. Jill has done all the right things: featured in travel shows like Getaways, spreads in newspapers and travel magazines and she’s won Victorian Tourism Awards for excellence.
So, our mission is to build a website and Internet Marketing process that will attract people to this little known destination and make them aware of Bear Gully and all that it has to offer. That will include a new website, linking and marketing strategies and a Pay-per-Click campaign with a small budget.
