I was really impressed to read that Minnesota has created a billion dollar industry around cycling. They are seeing more income from Cycling that other popular sports, which is amazing when you consider there would be a short season for Cycling in Minnesota compared to a place like Australia where you might cycle year around.
So, what are they doing? First, they’ve created a group that connects many government and industry people. That then helps them marshal forces to get ‘real’ things done:
- Routes and Signage
- Support – Places to Stay, maps, shelters
- A knowledge base with a website and specially designed mapping that can be used from a mobile phone
As a web guy, I often get caught in the trap of thinking all the website stuff is really important. While it certainly can be a good way to present ideas and knowledge – the fact remains that having routes that are supported with good surfaces, signage and places to stay along the way is really what counts. But, here is the website > http://www.pedalmn.com/ for which I think they have done a very good job.
Doesn’t that look like a way to get out and enjoy nature!