Well, we’ve had a few Comfort Inns asking about website design this quarter which is good – a sign that things are picking up in the accommodation industry. Today we switched on the new website for Blue Shades Motel in Maryborough QLD.
Why Should a Choice Hotel have their Own Website?
As a Member of Choice Hotels these accommodation providers have a lot of services provided for them from the group. I’m sure the Comfort Inn head office would suggest that motels don’t need anything else, but really every business needs a dedicated website.
Advantages of a Dedicated Motel Website for a Member of a Chain:
- Emails if nothing else. With a website you have a professional email address such as email@example.com. This looks good for guests and it saves a lot of trouble if you change Internet Service providers. Never use firstname.lastname@example.org and anyone with a gmail email address looks very suspicious.
- Better results with Search Engines. It will never hurt to have both the groups website listing and your own listing. The more you build up a direct marketing; the better your business will do in a competitive environment.
- One Day you’ll leave Choice Hotels and when you have your own website the loss of Comfort Inn marketing won’t be as harsh. Sure there are always advantages of being a part of a group, but like anything it costs a lot and there are trade offs. Not only that, but sometimes the Groups give members notice that they are changing them to new branding such as EconoLodge and not everyone wants to change.
Blue Shade Motel In Maryborough
Looking at options for a booking system, they decided to stop using ResOnline and switch to SiteMinder. Both options would integrate with the new website, but they felt the channel manager features of SiteMinder were better.
Blue Shades Motel has a lot to offer with accommodation, restaurant and conference facilities and features that make serve business travellers and guests seeking budget accommodation. The new website will provide all of these hotel amenities in an easy to understand marketing profile.
Having a website also reduces risk for Blue Shades Motel should they every leave Choice Hotels.