It is always interesting to hear people’s opinions on Meta Tags and how they effect Search Engine ranking for your website. Some people think they are very important while others don’t bother to complete them at all.
A Meta Tag is an html attribute found in the HEAD section of a web page. Nothing in the Head section is visible to users, but this info is visible to search engines.
For example, the Meta Tags for this page are:
- <meta name=”description” content=”How do Meta Tags such as Meta Keywords and Meta Descriptions effect search engine results?” />
- <meta name=”keywords” content=”Meta Tags, Meta Keywords, Meta Description, effect on search engine results, SERP, Better Ranking” />
In the old days, Meta Tags had a greater purpose for informing Search Engines about the content of web pages. Because Meta Tags were not visible to users, there was a great temptation to stuff all kinds of words into these fields. You might add the names of competitors, or just repeat the same keywords over and over like website design, website design, website design. Meta Tags became so abused with spammy content that Search Engines like Google stopped using them.
Or did they? Matt Cutts is Google’s spokesman on how the search engines work. In this short video Matt tells us that sometimes Google still uses Meta Descriptions in search results. The advantage of seeing statements by Matt Cutts is that what he says is probably true. Google is very tricky about really telling us how they get search results.