SEO and Meta Tags for Meta Descriptions and Meta Keywords

It is always interesting to hear people’s opinions on Meta Tags and how they effect Search Engine ranking for your website. Some people think they are very important while others don’t bother to complete them at all.

A Meta Tag is an html attribute found in the HEAD section of a web page. Nothing in the Head section is visible to users, but this info is visible to search engines.

For example, the Meta Tags for this page are:

  • <meta name=”description” content=”How do Meta Tags such as Meta Keywords and Meta Descriptions effect search engine results?” />
  • <meta name=”keywords” content=”Meta Tags, Meta Keywords, Meta Description, effect on search engine results, SERP, Better Ranking” />

In the old days, Meta Tags had a greater purpose for informing Search Engines about the content of web pages. Because Meta Tags were not visible to users, there was a great temptation to stuff all kinds of words into these fields. You might add the names of competitors, or just repeat the same keywords over and over like website design, website design, website design. Meta Tags became so abused with spammy content that Search Engines like Google stopped using them.

Or did they? Matt Cutts is Google’s spokesman on how the search engines work. In this short video Matt tells us that sometimes Google still uses Meta Descriptions in search results. The advantage of seeing statements by Matt Cutts is that what he says is probably true. Google is very tricky about really telling us how they get search results.


About Mark

Founder of Web Reservation Systems, focused on helping businesses in the Australian Accommodation travel sector get more value from Internet Marketing. Originally, we opened up in 2001 as a supplier of Front Office Software linked to Online Booking facilities. That allowed motels and hotels to add booking buttons to their websites as well as sell through Global Distribution Systems. You could say this was an early 'Channel Manager' because it allowed the property manager to simply control price and availability for a diverse array of wholesale and retails websites. Next, we started building websites to profile our customers (Australian Holiday Guide). That lead to building websites for customers as a favour. Now do about 80 websites a year using BurgundySky and Joomla. For small businesses I recommend using BurgundySky as it is very easy to start and manage. Joomla is also great, but harder to install and maintain for a small business. Our web design business is based in Byron Bay, NSW. Byron Bay is a great place to live and work. I have 2 kids (15 and 17) who are both born here and my wife, Shobhan Oliver) is a successful artist.
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