Survey Shows How Gen Y Uses Technology in Daily Life

Well, it’s no surprise to hear that Generation Y (13 to 24 year olds) are big users of technology and social media. They use FaceBook, mobile apps for check in, text each other constantly and so forth.

For marketers this is big because survey results show how Gen Y uses FaceBook likes to get special offers, check in apps to see where there friends go and then follow, and how they research and buy new products. If you’re selling to Gen Y and ignoring these trends then you’re probably not selling as much as you could and your customers may find other businesses are more interesting for future sales.

You can read the full article here at NextWeb.com > http://thenextweb.com/socialmedia/2012/01/21/number-crunching-the-top-51-stats-for-generation-y-marketers/

 

About Mark

Founder of Web Reservation Systems, focused on helping businesses in the Australian Accommodation travel sector get more value from Internet Marketing. Originally, we opened up in 2001 as a supplier of Front Office Software linked to Online Booking facilities. That allowed motels and hotels to add booking buttons to their websites as well as sell through Global Distribution Systems. You could say this was an early 'Channel Manager' because it allowed the property manager to simply control price and availability for a diverse array of wholesale and retails websites. Next, we started building websites to profile our customers (Australian Holiday Guide). That lead to building websites for customers as a favour. Now do about 80 websites a year using BurgundySky and Joomla. For small businesses I recommend using BurgundySky as it is very easy to start and manage. Joomla is also great, but harder to install and maintain for a small business. Our web design business is based in Byron Bay, NSW. Byron Bay is a great place to live and work. I have 2 kids (15 and 17) who are both born here and my wife, Shobhan Oliver) is a successful artist.
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