Well, it’s no surprise to hear that Generation Y (13 to 24 year olds) are big users of technology and social media. They use FaceBook, mobile apps for check in, text each other constantly and so forth.
For marketers this is big because survey results show how Gen Y uses FaceBook likes to get special offers, check in apps to see where there friends go and then follow, and how they research and buy new products. If you’re selling to Gen Y and ignoring these trends then you’re probably not selling as much as you could and your customers may find other businesses are more interesting for future sales.
You can read the full article here at NextWeb.com > http://thenextweb.com/socialmedia/2012/01/21/number-crunching-the-top-51-stats-for-generation-y-marketers/