Posts Tagged ‘Melbourne’

Using YouTube to Make a Big Impression

YouTube is really an interesting way to extend the marketing of a website.  On the one hand, video can make a website stand out and it delivers really interesting impressions of your accommodation or surrounding area. On the other hand, it creates new ways for customers to find you. 

When you use Google, you can search for websites, maps, images and videos.  You may also find your video linked in Google Earth. You can also link videos to your Local Listing in Google, which in theory could boost the ranking you get with maps.  YouTube also seems to show up as a website with an inbound link to where videos are embedded.

No matter how you look at it, uploading video to YouTube is a winner.

Making a good video may not be easy, but the actual part of uploading and linking a video is easy.  YouTube takes out all the hassles of hosting and bandwidth. They also provide simple steps to embed the video in your web pages.

Here’s an excellent example from Lamplighter Motels in Melbourne’s Oakleigh suburb. We’ve linked it on the main website as well as on their Golden Chain Melbourne Motels listing.

Here’s the embedded video.

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