Posts Tagged ‘reciprocal links’
Setting up a New Website for Accommodation in Robe SA
My good friend Bruce Henderson rang me today to share ideas on how to improve ranking for regional travel websites. Bruce runs a very successful website about Warrnambool on Victoria’s Great Ocean Road.
We could have discussed for hours the ways to optomize around how people mis-spell ‘Warnambol‘, but this time we were scratching our heads over how to plan new website for Robe Australia. Bruce has just started a new website called Robe Accommodation Guide. Here, you have to ask the classic question, is it better to extend the Warrnambol website to include Robe or to build 2 websites?
Physically, Robe is 6 hours drive from Warrnambool. It’s in another state and another travel region. It has a different type of visitor.
So, does it make sense to build a new website or build upon an existing website? The jury is still out. For now, Bruce has done both. It will be interesting to see what happens.
Tags: reciprocal links, Search Engine Optimization, SEO, websites
Should Albury Motels use Reciprical links for SEO?
Interesting question came up today where Janice from Australia Park Motel in Albury NSWasked how to add a link to her home page for a local Albury Wodonga website.
Adding links is pretty easy. The main question is Why? The website requested it, or required it, because they want to develop their inbound links. Of course, the same is true for Australia Park Motel. Inbound links are very important to every websites success with search engine ranking.
But, these are reciprocal links (I link to you and you link to me). Having reciprocal links is not bad, but Google no longer gives them much value. The real sticky point for me is when a website is a paid listing and then they also ask for a reciprocated link. I don’t think you should give it IMHO.
Also, assuming Google valued this style of reciprocated link highly, would there be any consequence to adding a link? I would always be wary of links to a website that generally advertises the area – including competitive businesses? In some cases they are really valuable references for our customers.
Links are good. We need to help our visitors find good information. A good website always links to good information because that is part of giving service.
We also did a website for Commodore Motor Inn in Albury. Should we link this motel in Alburyto Australia Park’s website? Here you are going to say, these guys are direct competitors – the answer is no. Maybe. But they are also members of Golden Chain Motels. Perhaps as a group they like to work together and help each other? Then, links make good sense.
So, if the links make sense because you just want to have them and you think they add value – then do it. Reciprocated Links won’t hurt your website. Well, that’s not totally true. Links to ’bad websites’ may hurt you because Google would see links to porn or other negative websites in a bad light. But Hey, that’s pretty obvious anyway.
Tags: accommodation, Albury, Australia Park Motel, Commodore Motor Inn, motel, nsw, reciprocal links, websites, Wodonga