Posts Tagged ‘Search Engine Optimization’

Setting up a New Website for Accommodation in Robe SA

My good friend Bruce Henderson rang me today to share ideas on how to improve ranking for regional travel websites. Bruce runs a very successful website about Warrnambool on Victoria’s Great Ocean Road.

We could have discussed for hours the ways to optomize around how people mis-spell ‘Warnambol‘, but this time we were scratching our heads over how to plan new website for Robe Australia. Bruce has just started a new website called Robe Accommodation Guide.  Here, you have to ask the classic question, is it better to extend the Warrnambol website to include Robe or to build 2 websites?

Robe South Australia

Physically, Robe is 6 hours drive from Warrnambool. It’s in another state and another travel region. It has a different type of visitor.

So, does it make sense to build a new website or build upon an existing website? The jury is still out. For now, Bruce has done both.  It will be interesting to see what happens.

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