Using Wordle to Make Keyword Word Clouds

I went to the ‘Search Engine Boot Camp‘ last week to see what I could learn and picked up a few good tips and reconfirmed a few things I already knew.  One item that seems like fun and perhaps will also be useful is creating ‘Word Clouds’ using Wordle.

A Word Cloud would be a jumble of words where the more frequently repeated words are emphasized with size.  Naturally, when you review the text of your web pages, you would like to see the most important keywords are the largest words in the cloud.

Using Wordle is very easy – I like that!  Just copy the text from a page and paste it into the box and click create.  With web pages, Search Engines see everything, so I would suggest you use the ctrl+a command to select all.  Then, you’ll get the whole page. One very important thing Wordle does not see is your Meta Page Title.  That’s a shame because that is very important for Keywords – perhaps add it to the words manually.

Here’s an example for Australian Holiday Guide for Motel and Hotel Accommodation.


Here’s another example for Great Ocean Road Holiday Guide for Motel and Hotel Accommodation.


With the Great Ocean Road, it is easier to target keywords as the subject is narrower, but there is still a lot of important keywords to consider.  Most motel websites have fewer important keyword topics and you’ll see they can be easily covered with a few pages.  Remember, you may not get the best result putting all your Keywords on one page.  Instead, use a couple of pages to target specific keyword themes.

Naturally, if you have a hotel or motel website, then your most important keywords would be

  • Business Name
  • Location: Town, Region and State
  • Product Type: Accommodation, Motel, etc.

When you see the cloud misses these major keywords, you’ll need to go back to your page and update the text.  I can see that Australian Holiday Guide should have more emphasis on Product Type words.

Hope you enjoy this new toy.

About Mark

Founder of Web Reservation Systems, focused on helping businesses in the Australian Accommodation travel sector get more value from Internet Marketing. Originally, we opened up in 2001 as a supplier of Front Office Software linked to Online Booking facilities. That allowed motels and hotels to add booking buttons to their websites as well as sell through Global Distribution Systems. You could say this was an early 'Channel Manager' because it allowed the property manager to simply control price and availability for a diverse array of wholesale and retails websites. Next, we started building websites to profile our customers (Australian Holiday Guide). That lead to building websites for customers as a favour. Now do about 80 websites a year using BurgundySky and Joomla. For small businesses I recommend using BurgundySky as it is very easy to start and manage. Joomla is also great, but harder to install and maintain for a small business. Our web design business is based in Byron Bay, NSW. Byron Bay is a great place to live and work. I have 2 kids (15 and 17) who are both born here and my wife, Shobhan Oliver) is a successful artist.
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