I went to the ‘Search Engine Boot Camp‘ last week to see what I could learn and picked up a few good tips and reconfirmed a few things I already knew. One item that seems like fun and perhaps will also be useful is creating ‘Word Clouds’ using Wordle.
A Word Cloud would be a jumble of words where the more frequently repeated words are emphasized with size. Naturally, when you review the text of your web pages, you would like to see the most important keywords are the largest words in the cloud.
Using Wordle is very easy – I like that! Just copy the text from a page and paste it into the box and click create. With web pages, Search Engines see everything, so I would suggest you use the ctrl+a command to select all. Then, you’ll get the whole page. One very important thing Wordle does not see is your Meta Page Title. That’s a shame because that is very important for Keywords – perhaps add it to the words manually.
Here’s an example for Australian Holiday Guide for Motel and Hotel Accommodation.
Here’s another example for Great Ocean Road Holiday Guide for Motel and Hotel Accommodation.
With the Great Ocean Road, it is easier to target keywords as the subject is narrower, but there is still a lot of important keywords to consider. Most motel websites have fewer important keyword topics and you’ll see they can be easily covered with a few pages. Remember, you may not get the best result putting all your Keywords on one page. Instead, use a couple of pages to target specific keyword themes.
Naturally, if you have a hotel or motel website, then your most important keywords would be
- Business Name
- Location: Town, Region and State
- Product Type: Accommodation, Motel, etc.
When you see the cloud misses these major keywords, you’ll need to go back to your page and update the text. I can see that Australian Holiday Guide should have more emphasis on Product Type words.
Hope you enjoy this new toy.
