Viral Marketing – sounds like you could get sick.
No seriously, how can you play the social media game and get exposure to your website for a small investment? YouTube is turning into an interesting option.
Here’s an example where the Hans Brinker Budget Hotel in Amsterdam made a humorous video poking fun at their facilities. This video has turned out to be very popular with over 25,000 views.
Does this help you sell more accommodation?
I guess humor is always a risky proposition – but if you’re lucky enough to catch people’s attention it can certainly work. Despite the video, Hans Brinker has a lot of guests checking in because they want to stay with people that have a good sense of humour. If nothing else, they’ve done something worthy of a post and got an inbound link. I think they are brilliant!
You may find that just a simple video about your property and location is good enough. It gets you listed in a new type of distribution with links back to your website. Your videos start to display in Google Earth and more.
Making and uploading videos to YouTube are not that hard. I highly recommend it!