Using YouTube for Viral Marketing

Viral Marketing – sounds like you could get sick.

No seriously, how can you play the social media game and get exposure to your website for a small investment? YouTube is turning into an interesting option.

Here’s an example where the Hans Brinker Budget Hotel in Amsterdam made a humorous video poking fun at their facilities. This video has turned out to be very popular with over 25,000 views.

Does this help you sell more accommodation?

I guess humor is always a risky proposition – but if you’re lucky enough to catch people’s attention it can certainly work.  Despite the video, Hans Brinker has a lot of guests checking in because they want to stay with people that have a good sense of humour. If nothing else, they’ve done something worthy of a post and got an inbound link. I think they are brilliant!

You may find that just a simple video about your property and location is good enough. It gets you listed in a new type of distribution with links back to your website. Your videos start to display in Google Earth and more.

Making and uploading videos to YouTube are not that hard. I highly recommend it!

About Mark

Founder of Web Reservation Systems, focused on helping businesses in the Australian Accommodation travel sector get more value from Internet Marketing. Originally, we opened up in 2001 as a supplier of Front Office Software linked to Online Booking facilities. That allowed motels and hotels to add booking buttons to their websites as well as sell through Global Distribution Systems. You could say this was an early 'Channel Manager' because it allowed the property manager to simply control price and availability for a diverse array of wholesale and retails websites. Next, we started building websites to profile our customers (Australian Holiday Guide). That lead to building websites for customers as a favour. Now do about 80 websites a year using BurgundySky and Joomla. For small businesses I recommend using BurgundySky as it is very easy to start and manage. Joomla is also great, but harder to install and maintain for a small business. Our web design business is based in Byron Bay, NSW. Byron Bay is a great place to live and work. I have 2 kids (15 and 17) who are both born here and my wife, Shobhan Oliver) is a successful artist.
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